Clients.

 
Partnership with Robin Insley Associates to provide strategic PR and marketing support for the national launch of Voyage’s revolutionary Hazelnut Free Spread, an allergen-free, plant-based, future-proof product that enables everyone to enjoy the indulgent experience of Nutella-like spreads but in a safe, sustainable form. Secured coverage in national and regional print and digital outlets with 75M gross impressions to date. Solicited speaking engagements at key press and opinion-maker events as well as podcasts. Development of press and social launch strategies for upcoming products.
Voyage Foods
In Partnership with Robin Insley Associates
Marketing and PR services for a mission-driven 501c3 bakery; initiated an ongoing development campaign to solicit cash and in-kind support from national suppliers which yielded over $100K in supplemental support; cultivated citywide wholesale client opportunities; initiated and performed successful search for a new executive chef.

From the very first conversation with Stan, he was thoughtful, insightful, and full of good advice. Stan helped us navigate through a 17x expansion, complicated staffing challenges, menu changes, visual storytelling, finding new talent, and was a trusted and caring advisor during our time working together, through the COVID-driven closure of my business, and to this day on the other side of that process. He is forthright, creative, not afraid to tell you what you need to hear even if you don’t want to hear it, and deeply invested in his work and his clients.

Amy Chasan
Founder + CEO, Sweet Generation
Partnered with Robin Insley Associates to provide national PR and marketing support for Yondu, a Korean kitchen staple’s re-launch in the US market. Negotiated and created copy and art for paid content in major outlets including Food and Wine and Bon Appetit. Solicited and negotiated photography services and produced a comprehensive menu shoot at 40% below budget; achieved organic placements in a variety of regional and national outlets; provided packaging and formulation critique of additional products targeting the US market.
Yondu/Sempio
Crafted comprehensive analysis for a US market entry of a Japanese Culinary Education network. Areas included: competitive pricing, target cities/regions for initial launch, adapting curriculum for the local market, soliciting talent for launch.

Stan helped to conceptualize the expansion of an Asia-based food education business into the US. His wealth of industry knowledge and insights helped us immensely. With deep pockets of experience and a vast network coupled with his genuine desire to support our business grow is evident in the way he delivers his work. I trust him fully with every critical business decision.

Eiko Okamoto
COO, ABC Cooking Studio Worldwide
Co-developed a highly targeted, national event-based marketing strategy and campaign to expand awareness of this exceptional product from chefs to consumers during the Covid-related restaurant shutdowns.

Stan did a great job of finding opportunities to showcase the Ora King salmon brand with synergistic partners. He was proactive and very creative in finding new and exciting venues and events for us to pursue. Very professional and a pleasure to work with him and his wider team.

Michael Fabbro
Vice President of North America, New England King Salmon
Mentored a mission-driven meat production and distribution start-up that marries the principles of Halal and Kosher butchery into one unified product. Product development insights and feedback; ancillary business development; fundraising and networking support.

Stan Sagner is the friend-turned-mentor I wish everyone had. Running Abe’s Eats, producer of the first-ever Halal and Kosher “Interfaith Meat,” came with many hardships. As a first-time food entrepreneur, my coffee dates with Stan covered logistics and operations, to the general day-to-day craziness that food startups naturally have. Stan turned some of the most challenging moments of my small business into clear roadmaps that I could follow and feel excited about. I could not have become an entrepreneur without his mentorship, and I would not have become as driven as I am now without his support. Stan is a great friend and one of the best mentors I have ever had.

Mohammad Modarres
Founder, Abe’s Eats
Sku and packaging critique, assisted with production streamlining and cost-reduction, marketing and PR support.

Stan is an absolute rockstar when it comes to navigating the world of food/beverage/culinary. He is thoughtful, strategic, and provides meaningful guidance that delivers results. His network is highly respected and when I worked with him, it was clear that he has deep knowledge of the industry and key trends. His breadth of experience across multiple industries as both a marketer and an operator is also of huge value. Stan is a natural problem-solver and I highly recommend him to anyone who is looking to accelerate business growth.

Petra Halpern
Founder and CEO, Chewma Protein Bites
Provide marketing and PR services for a spice and seasoning start-up; achieved placements (to date) reaching over 50MM aggregate uniques; launched multiple collaborative product and marketing campaigns integrating PSC products with complementary brands; developed distribution strategies and introductions to expand PSC reach in both national and regional brick & mortar as well as digital outlets.

From the moment we began working with Stan, it was clear that he was as invested in our business and success as we are. He immediately established himself as part of the team, finding creative ways to influence outcomes with business decision makers, relevant industry influencers and potential partners. Stan helped us partner with marquee accounts on collaborative offerings, built momentum with media at industry shows and offered strategic insight as we navigated the growth associated with a start-up company.

Justin Christiansen
Co-founder, Portland Salt Co.
Provide PR and Marketing services for an ultra-premium European Olive Oil producer. Rewrite and refine positioning of web and e-commerce site; ongoing support to social media team; oversaw high-profile press trip generating millions of impressions and affiliate sales revenue. Placed the product with dozens of culinary professionals and influencers.

Working with culinary expert, Stanley Sagner, was a game-changer for our new Extra Virgin Olive Oil luxury brand. His impressive networking skills helped us build long-lasting relationships with chefs, editors and food influencers, significantly expanding our reach and impact. Stan’s professionalism, meticulousness and collaborative approach made him an invaluable asset to our team and his contributions played a vital role in the success of our campaigns.

Marie-Charlotte Piro
CEO, Olio Piro
Full assessment of on-site café (Menu, Service, Pricing, Marketing and physical signage materials, branding, online presence, architectural layout, décor and fixtures, and competitive set analysis.) Culminated in a comprehensive report with specific action items for improvement. WWFF will implement Phase 1 of “upgrades” in Q3, 2023
Museum Of Jewish Heritage
Menu critique and new product development; initiated cross-brand Partnership Collaboration; helmed influencer gifting and promotional campaign reaching over 18M gross audience; solicited and negotiated photography services and produced full menu shoot for use on Website, Social Media, Press and Goldbelly.
Tompkins Square Bagels
Pre-launch Menu Feedback; Pricing Strategy; Partnership Collaborations

Stan has been an amazing collaborator and advisor through the process of opening The Daily Grocer. His insights into the industry are top notch and he approaches every conversation and in a meaningful and thoughtful way. Stan is also a great connector. He knows the right time to connect you with the right people to set you up for success. I could not be more grateful for our collaboration.

Lee Weiss
Founder and Managing Partner, The Daily Grocer
Partnered with Atelier Kultur to perform a comprehensive market and market-entry analysis of the plant-based milk space for the US Sorghum Growers Association (Checkoff). Isolated demographic and psychographic opportunities; detailed case studies of successful (and failed) market attempts, assessed competitive factors and developed a prototype product for the client.

Collaborating with Stan unlocked innovative new products and markets for our client. Stan’s depth of knowledge and ability to identify market opportunities enabled the team to rapidly develop prototypes and generate feedback. His professionalism, attention to detail, and affability make him a great partner to work with.

Andreas Hoffbauer
Founder & Director, Atelier Kultur
Product Development and Sku Feedback; Branding Consultation; Funding Strategy; launched initial National Press Outreach

Stan is discerning, thoughtful, careful thinking. He provides measured insight and perspective. He listens. His thinking is not one but many steps ahead. He earns trust quickly, and with that, feels like a partner.

Maury Rubin
Founder and CEO, City Bakery and The Color of Chocolate
Ongoing menu assessment and critique; competitive pricing and qualitative analysis of peer restaurants; placement of high profile national earned media; solicitation, negotiation and management of branding and graphics renewal; solicitation, negotiation and relationship management with master PR provider; successful search and placement of Executive Chef; assessment and negotiation of various partnership agreements.

Stan has been an invaluable asset and grounding collaborator working with us on a variety of issues including sourcing the vendor and managing our graphic makeover, scouting and hiring a new executive chef, ongoing competitive analysis of our peers, menu feedback, fostering media coverage to helping us navigate the pandemic. He has been a true partner to our team.

Jennifer Vitagliano
Founder and CEO, The Musket Room LLC & Raf’s Italian and French Bakery
Overseeing a national executive search for Culinary Director for a rapidly growing group of fine dining restaurants in the Hudson Valley Region.

Working with Stan felt like problem solving with someone who had been in our organization for years. He deftly navigated the recruiting process and helped to shape an outcome that will undoubtedly provide significant value to our Hospitality Group for years to come. He utilized his deep industry relationships to pull out several solid candidates, and kept the process on track and was both the confidant and guide we needed.

Luciano Valdivia
Director of Operations | Managing Partner, Market St. Restaurant Group, Hudson Valley